Avoid the Feast or Famine Cycle by Balancing Your Marketing and Client Work
Feeling overwhelmed with work so that you’re actually a little scared to get clients? Or want more clients but feeling a little strapped for time trying to market and do the stuff you like? I’ve got some tips to help you balance it all!
I hate to break it to you … but in the beginning 80% of your time needs to be on marketing. Because quite simply -- if no one knows who you are, they don’t buy from you. So you have to work on visibility and sales activities.
These can be posting, networking, emailing, calls, and everything else that leads to clients in the door and money banked. So give yourself permission to put a lot of effort here and get a little uncomfortable.
Now, if you really wanna get to balancing well and avoiding feast or famine, you need to set aside dedicated time. You need 1-2 hours minimum every week devoted to marketing in general. But when you’re looking for clients, my favorite way to know how much time to spend is to use my calendar.
Go into your calendar and mark out times you would LOVE to be working with clients. Now spend all those hours marketing. As your plate fills, you can market less and get to your baseline. As your plate empties, you know where to devote energy. It can be that simple.
Create a Data-Backed Strategy
If you’ve filled your roster, then it’s time to do some streamlining because you simply won’t have time to market as much as you had before -- especially if you’re using the tip above. So it’s time to get into what IS working and what ISN’T.
Once you know, you can cut out what isn’t and double down on what is so you know where to spend your time and keep your stress low and get off that hustle hamster wheel for good.
Make Systems to Nurture
Systems. Are. Everything. I once had 2 businesses … and a full-time job, and I did it all by myself. The key: systems and structure. I knew when I was writing, what I was writing, and what I needed to do to get it out of the door.
Then as I moved into service-based work, I automated whatever I could and I put email systems in place to nurture people when I didn’t have time to do it one-on-one anymore. Find your bright spots (just look at your data) and put systems around what’s working to make it even smoother.