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How to Know Who Your Ideal Client Is

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How to Know Who Your Ideal Client Is {Simple 5 Step Framework}

Start attracting and filling your calendar with them through social media using the Content Funnel! Learn more at cobblestonecreativeco.com/contentfunnel

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Attract, Nurture, ConvertKate BoydAugust 14, 2018Comment
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Last year, I started noticing a trend with women I’d talk to on the phone. They wanted help but they also didn’t want to commit to higher level coaching until they had a client or two under their belts. It was literally something I heard over and over and over again.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Then it hit me — how can I help them solve that problem with a lower level product? That way I can serve them while also building a relationship with them for potential future clients or connections. So I created a course about getting your first client without sacrificing your faith or values. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ It sold nearly 30 (with a list of around 300) because it hit a real need for my community, and some of those in fact did turn into one-on-one clients down the line which made it an awesome addition to my sales funnel.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ What’s the one thing you hear over and over when you’re on strategy, discovery, or market research calls? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #femaleentrepreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddevelopment⠀⠀⠀⠀⠀⠀⠀⠀⠀ #biztips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingstrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingagency⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtip⠀⠀⠀⠀⠀⠀⠀⠀⠀ #newbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdream⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdreams⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ambitiouswomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosses⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosslife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #herestothecreatives⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativeatheart⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fromwhereiwork⠀⠀⠀⠀⠀⠀⠀⠀⠀ #freelancelife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #tnchustler⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativebusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenownedbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #solopreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #sayyestosuccess
I’m blushing! When my mentor and forever girl crush Lacey sent this over, it meant so much to see she believed in me from the beginning. Mwah!⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ "Kate is an AMAZING combination of copy queen, strategist, and overall digital maven! She is stellar at seeing the things others can't in business and then creating a plan to get results faster! I've watched her rock both of her businesses, convert with CRAZY percentages, and love on her clients in the biggest way!"⠀⠀⠀⠀⠀⠀⠀⠀⠀ -- Lacey Sites ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenonamission⠀⠀⠀⠀⠀⠀⠀⠀⠀ #empowerwomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fempreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourbrand⠀⠀⠀⠀⠀⠀⠀⠀⠀ #businesstips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #beingboss⠀⠀⠀⠀⠀⠀⠀⠀⠀ #bossladies⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ladypreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀ #solopreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ambitionista⠀⠀⠀⠀⠀⠀⠀⠀⠀ #femaleentrepreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddevelopment⠀⠀⠀⠀⠀⠀⠀⠀⠀ #biztips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingstrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingagency⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtip⠀⠀⠀⠀⠀⠀⠀⠀⠀ #newbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdream⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdreams
High achievers often struggle to cut back and put up boundaries. MemberVault Co-Founder Erin Kelly is no exception. After years and seasons of pushing hard, she’s learning to say no so she has room to say the right yes and she’s sharing her advice with us today. Get the full story at cobblestonecreativeco.com/podcast ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ambitiouswomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosses⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosslife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #herestothecreatives⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativeatheart⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fromwhereiwork⠀⠀⠀⠀⠀⠀⠀⠀⠀ #freelancelife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #tnchustler⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativebusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenownedbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #solopreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #sayyestosuccess⠀⠀⠀⠀⠀⠀⠀⠀⠀ #savvybusinessowner⠀⠀⠀⠀⠀⠀⠀⠀⠀ #mycreativebiz⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativeentrepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenwhohustle⠀⠀⠀⠀⠀⠀⠀⠀⠀ #growyourbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourempire⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenempoweringwomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativepreneur⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womeninbiz⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenempowerment⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenentrepreneurs
It’s said that in the near future 80% of content will be video, and it’s a great way to accelerate relationships online because people can see and hear you. But if you’ve done video at all, you know that it can be a beast to edit all the time. But I don’t. Ever. So here are my top 3 tips for making sure you don’t have to either: https://www.cobblestonecreative.co/blog/80-of-content-will-be-video. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Wanna make video work even faster for building a relationship with your audience? Find your unique style of influence to wow then every time. Take the quiz here —— cobblestonecreativeco.com/quiz ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #femaleentrepreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddevelopment⠀⠀⠀⠀⠀⠀⠀⠀⠀ #biztips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingstrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingagency⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtip⠀⠀⠀⠀⠀⠀⠀⠀⠀ #newbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdream⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdreams⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ambitiouswomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosses⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosslife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #herestothecreatives⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativeatheart⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fromwhereiwork⠀⠀⠀⠀⠀⠀⠀⠀⠀ #freelancelife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #tnchustler⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativebusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenownedbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #solopreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #sayyestosuccess
There's something about someone who seems to pop up in all your same circles, or that you’re introduced to by someone else you trust. You might not even know them, but the simple act of seeing them or being connected to them already builds credibility in your mind. Then the rest of the interactions and relationships can unfold and escalate.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ An example of this is that some of my husband and myself’s closest couple friends weren’t originally OUR friends. They were friends of some of our really good friends. But they lived close. So we slowly started hanging out.⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Today, we see them at least once a week and they’re a key part of our social circle. And it started with the thought, “Well, if they like them so much, we might like them too.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ How can you make this accelerator work for you? Here are a few suggestions:⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Get featured on blogs and podcasts⠀⠀⠀⠀⠀⠀⠀⠀⠀ Feature their favorite people⠀⠀⠀⠀⠀⠀⠀⠀⠀ Become a connector for them⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Connection creates trust by association and that can really speed up your client relationships. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ *⠀⠀⠀⠀⠀⠀⠀⠀⠀ #femaleentrepreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branddevelopment⠀⠀⠀⠀⠀⠀⠀⠀⠀ #biztips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingstrategy⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingagency⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtips⠀⠀⠀⠀⠀⠀⠀⠀⠀ #marketingtip⠀⠀⠀⠀⠀⠀⠀⠀⠀ #newbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdream⠀⠀⠀⠀⠀⠀⠀⠀⠀ #buildyourdreams⠀⠀⠀⠀⠀⠀⠀⠀⠀ #ambitiouswomen⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosses⠀⠀⠀⠀⠀⠀⠀⠀⠀ #girlbosslife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #herestothecreatives⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativeatheart⠀⠀⠀⠀⠀⠀⠀⠀⠀ #fromwhereiwork⠀⠀⠀⠀⠀⠀⠀⠀⠀ #freelancelife⠀⠀⠀⠀⠀⠀⠀⠀⠀ #tnchustler⠀⠀⠀⠀⠀⠀⠀⠀⠀ #creativebusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #womenownedbusiness⠀⠀⠀⠀⠀⠀⠀⠀⠀ #solopreneurs⠀⠀⠀⠀⠀⠀⠀⠀⠀ #sayyestosuccess

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