Make Your Email List a Conversion Machine

 Raise your hand if love email marketing?     Really?!     It’s just me?!     I get it. Even I sometimes have a love/hate relationship with my inbox. But when it comes to using email as a marketing channel, it’s hands down my favorite {though Instagram is a close second these days}.     And I want to share a few stats with you that might help change your mind.      For every $1 spent on email marketing $44 is made in return, according to a study by  Campaign Monitor .       77% of people prefer to get  permission-based promotional messages  via email (versus direct mail, text, phone, or social media).       Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to  QuickSprout .      Did you catch those?     People will spend more via email than all other channels typically.

Raise your hand if love email marketing?

 

Really?!

 

It’s just me?!

 

I get it. Even I sometimes have a love/hate relationship with my inbox. But when it comes to using email as a marketing channel, it’s hands down my favorite {though Instagram is a close second these days}.

 

And I want to share a few stats with you that might help change your mind.

 

For every $1 spent on email marketing $44 is made in return, according to a study by Campaign Monitor.

 

77% of people prefer to get permission-based promotional messages via email (versus direct mail, text, phone, or social media).

 

Email subscribers are 3x more likely to share content on social media than leads who came through another channel, according to QuickSprout.

 

Did you catch those?

 

People will spend more via email than all other channels typically.

 

They prefer email because they volunteered.

 

And just by way of being on your list, they’re more likely to feel connected with you and share on other channels.

 

Not to mention, email is OWNED MEDIA. That means it’s not dependent on some crazy, ever-changing algorithm. It’s your list and you have control over how your content is delivered to people.

 

This makes it invaluable.

 

So you’re nodding, and you understand the value of it … buuuuuut you still kinda hate it. Am I right?

 

Or you feel like you suck at it -- which maybe makes you hate it.

 

Well, I’m going to spill some of my favorite email marketing secrets with you. Are you ready?

 

Have the Right Leads

 

The promise of email sounds great, and yet you might have a huge list {or even just a reasonably sized one} that you’re wishing converted more. The first problem to look at is if you’ve even got the right leads.

 

How do you know?

 

  • Are they opening your emails?
  • Do you know where they came from?
  • Is your lead magnet directly related to your products or services?
  • Are they responding to your emails at all?
  • Are they clicking through?

 

A quick look at most of your analytics will give you a good view of this. If they’ve felt attached enough to you to hop on your email list, they should be opening and connecting with you. They did raise their hand for this, after all.

 

But if you saw that the answer to most of those questions was “no,” then it might be time to re-examine your strategy around email.

 

Talk to Them Appropriately

 

These leads are in a whole new level than simply being a social follower {though you absolutely can convert from social media too}. They wanted to get to know you a little better. They are ready to hang out with you more deeply.

 

That means you need to talk to them like friends, and that means segmenting your email list well. Because truthfully, you don’t have just one type of person on your list nor are they all in the same place with regard to purchasing decisions.

 

But when you learn to segment -- based on interest, lead temperature, problem, etc. -- you can see mega results.

 

Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

 

Click-throughs are 100.95% higher in segmented email campaigns than non-segmented campaigns.

 

Personalization and treating automations in a way that mirror human behavior are the future. It’s possible today with all the technology we have -- and it’s much easier than it sounds. If you can segment then you’ll see bigger results.

 

Stop Being Boring in Your Emails

 

Okay, I’m sorry for that harsh tone … and, frankly, I’m not always the most exciting emailer out there. But this is really important for you to know. A lot of people fall into the boring trap because …

 

They copy and paste other people’s funnels into their own … so it looks just like everyone else’s.

 

You only email when you have a new blog post … so it always feels like an ask.

 

You try to seem uber professional … so people never really get to know the real you.

 

But people buy from people. Plain and simple.

 

It’s time to make your email less robotic and more like you. If they’re on your list, they already know about you. Now it’s time to make them like you, trust you, and convert.

 

So don’t be afraid to email more often than you think you should -- because once a month may not cut it. And for some audiences, even just once a week isn’t enough.

 

Don’t just share your latest post or video. Instead give them stories and lessons that feel exclusive to being on your list. Give them more of YOU.

 

Finally, create your own path to sales. It’s not always about false urgency or the tripwire to the sale. It’s about knowing your audience and customer so well that you know exactly which ones to sell to.

 

Utilize My 3 Favorite Sequences

 

Here’s the real secret sauce of my email marketing, and I’m about to share it with you. It really comes down to these 3 key sequences that help me nurture well and sell at just the right time.

 

Email Sequence #1: Welcome Series

 

A welcome series helps your new leads to get to know a little better. This is the place to “indoctrinate” them with your unique point of view.

 

Why?

 

Welcome emails are incredibly effective: on average, 320% more revenue is attributed to them on a per email basis than other promotional emails.

 

This is your chance to get them to decide if they’re all in with you and invite them to a conversion event {webinar, sales page for small offer, phone call, etc.} that can turn them into a customer.

 

But it’s not all about the sale. It’s also about them getting to know you and how you work and why this is the place to be to learn.

 

Hot Leads Sequence

 

This is maybe my favorite of the sequences, because this is the one where sales come in. Though if you’re doing email well, this certainly isn’t the ONLY place that it’s coming.

 

If you’ve had customers or clients in the past, then you should know what typically leads them to purchasing or getting on a phone call with you. Once you know that, you can actually start to automate the process and send an invitation to buy when that criteria is met.

 

How cool is that?

 

Consumers who purchase products through email spend 138% more than those that don’t receive email offers. And because it’s segmented communication, it converts higher.

 

You’re giving the offer at the exact right moment, and that makes for great email communication.

 

Re-Engagement Sequence

 

Now what if your list was full of ONLY the most engaged people. That those who weren’t really paying attention or not into your content anymore weren’t just hanging out there and starting to resent seeing your name in their inbox because it just reminds them that they need to check it.

 

The reality is that statistics show an average conversion rate from your email list is 1-3%. But that’s because most people’s lists are bloated with these unengaged people or they didn’t nurture them appropriately for the sale.

 

But there is a way to fix that -- with a re-engagement series.

 

This is a series triggered by INACTION. If they stop reading for a certain amount of days, they get emails designed to pique their interest and give them a bonus goodie to re-engage. And if they don’t open? Well, you unsubscribe them.

 

Yes. You actually unsubscribe them.

 

I honestly would have double the subscribers I have now if I didn’t have this sequence BUT the same amount would buy, and I’d be paying for subscribers that didn’t pay attention to me and my conversion rates would be terrible.

 

Instead, I value relationships -- and in a relationship if one or both parties ghosts out, you stop trying. So why should email be any different. We want to make space for the RIGHT people to come in.

 

Want to turn your email list into a conversion machine?

 

If you feel …

 

  • Strapped without time to chase leads all over the place

  • Like your email list could be working better for you

  • Ready to book calls or make sales without lifting a finger

 

Then Make Bank with Email Marketing will help you out.

 

Inside you get the strategies and the swipe content that have made me six figures in 3 different businesses.

 

And I’ll show you what I did, why I did it, and how to tailor them for your business to start making bank.

 

This bundle includes:

 

➵ My personal opt-in page template to increase email list sign-ups (we’re talking 60%+ conversion rate format)

➵ Swipe files of the 3 email sequences to keep your calendar full and your payment notifications chiming

➵ My top secret strategy for making every person on my email list feel like I’m talking just to them

➵ Bonus tips and writing prompts for your best newsletters yet

➵ Video trainings to easily be able to make the sequences and strategies your own for more success with less stress

 

Buy now to get instant access to all these goodies to Make Bank with Email Marketing.

 

Kate BoydComment