Marketing = Relationships

 Marketing = Relationships  It might sound too simple to be right, but the real truth is that marketing is just your way of building relationships with clients and potential clients.  We’ve put SO much emphasis on sales, that we have forgotten this very elementary principle. That the people you like or love hardly became your BFF {or the love of your life} on day one.  But we can make it go faster when we crack YOUR relationship code. Let's rewind though ...  How in the heck ARE relationships formed?

 

Marketing = Relationships

It might sound too simple to be right, but the real truth is that marketing is just your way of building relationships with clients and potential clients.

We’ve put SO much emphasis on sales, that we have forgotten this very elementary principle. That the people you like or love hardly became your BFF {or the love of your life} on day one.

But we can make it go faster when we crack YOUR relationship code. Let's rewind though ...

How in the heck ARE relationships formed?

You meet -----> You discover commonalities -----> You have multiple contacts in multiple places over time -----> The longer or deeper the contact, the more the relationship escalates -----> Commitment is formed and identities are shaped because of the other -----> A deeper, long-lasting relationship continues to grow.

Think back to all the most important relationships in your life. Does that sound accurate? Even if it wasn’t as formal a declaration as a marriage or summer camp oath {which are tres serious ;)}.

Every relationship follows this pattern. Sometimes it happens faster or slower, but they all have these markers. However, we don’t always want to wait YEARS for that to happen, so your business actually make money.

So how do you accelerate the process?

I break it down in this video.

I wanna hear from you too. Leave your update in the comments!