How to Get Started with Facebook Ads (Including Budget)
It’s easy to see the marketing around everything online and think of Facebook ads as your personal magic bullet that will solve all your problems … but just like the other areas of your business, they take some time to tweak and optimize.
If you’re starting from scratch, going through each of these 3 phases will help you maximize your ad spend by learning what works and what doesn't in a safer (and more cost effective way).
Phase 1: Target Audience Finding (Estimated minimum ad spend: $200-250)
When you start Facebook ads for the first time, you’ll likely be starting from Square 1. So that means it’ll be important to hone in on which interests and demographics create the best results for you. That means you’ll need to do a bit of testing to figure that out.
You’ll have to start by gathering interests from polling your audience, looking at insights, and a little bit of research. Then you methodically test each interest on its own to see the high performers by using a free piece of content.
You’ll probably be doing several rounds of this, and when you’re done, you’ll have the interests that work best for you to start focusing a true campaign on.
Phase 2: Testing Your Strategy (Estimated minimum ad spend: $500-700/month)
The next phase is where you start to see really fun things happen. This is where you build out your personal strategy based on your objectives. When you do that, you’ll know what kinds of ads you want to run (more on this next week) and your general ads funnel that complements your main sales funnel.
Now you start running them and test the different variations to see what really resonates with your audience. You’ll test different images and videos, copy, links, and funnels, and as you do you’ll start seeing what your audience really loves. And move on to phase 3.
Phase 3: Optimizing Your Ads (Estimated minimum ad spend: $500-700/month)
Once you’ve done testing, you’ll see what works and what doesn’t … and to an extent, you will always be doing this. However, you’ll start to settle into what is really killing it for you.
Now it’s time to use that to optimize your ad spend and budget, and you can start turning off what doesn’t work, make new things that work, and put more weight behind what’s converting like gangbusters.
This phase is more in the “set it and forget it phase,” though, if we’re honest, that never truly happens … but it does feel good to see the conversions happen every day and roll in for you.
Have a new offer or new business? Then start over at phase 1 and work through it. Not new but conversions falling flat? Go back to phase 2 and see what you can experiment with.
It’s going to be a continuous cycle for every business, but you’ll always be working through these to make sure your ads work for you like we all know they can.