build revenue generating relationships with smart email marketing

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If you’re a service-provider, coach, consultant, or influencer looking to generate more income without constantly trading time for money, then you already know that launching a leveraged offer is the way to create heavy cashflow and major impact.

You’ve heard it over and over again.

Courses, group coaching, masterminds, live events, membership sites … all of them allow you monetize your expertise and multiply the impact you make (while also multiplying the money in the bank).

And you also know that it’s the key to getting off the hamster wheel of your business and back into the freedom you dreamed of when you started your business in the first place.

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Even if you’ve hit consistent four and five figure months in your business or built a devoted audience of followers … launching a scalable offer can …

Allow You to Earn Higher Rates

Launching your transformational offer elevates your authority fast, and it can be the perfect opportunity to raise your rates for your less scalable services (and often, you’ll sign MORE high end clients off the back of a lower end product launch).

Give You Months of Income in Just Days

A high converting launch can set you up for months (or most of a year) and it allows you stress less and escape the constant client rollover cycle.

Create Authority + New Opportunities

Your launch makes you visible on a new level -- accelerating your expert status and connections. Meaning people will start pitching YOU instead of you pitching them for dream features.

Test Your Evergreen Sales Funnel

A launch is just the beginning. Every funnel is best tested live, and a launch allows you to dial in your message and get paid to create a new offer or create the funnel that can make you money every day without lifting a finger.

“Kate is just great! Working with her is so easy and her ability to take our words and turn them into clear and beautiful sales pages and email sequences is so appreciated! We filled 20 spots in a group program thank (3).png

Even though the reasons to launch a scalable offer for the first (or next time) seems like the next right step, a lot of people never get past the idea because …


Your list is small, and you’ve done the math. 1-3% conversion rate? That feels like a recipe for not meeting goals and launching to crickets.


It seems like the only successful launches you hear about actually cost a LOT of money to make happen -- from the ad spend to the copywriters to the tech setup, and you don’t wanna get stuck holding the bill if it doesn’t pay off.


Hospital visits, epic breakdowns, quitting their businesses. Launches have take their toll on a few people and you love what you do (and yourself) too much to go through that.


Rude comments, strongly worded emails, unsubscribes and unfollows -- when your business is built on those numbers and audience connection, you don’t want to break trust or watch your following fall away fast.

But these fears are crippling your income potential

because they’re keeping you from doing the one thing that can bring you epic momentum, bigger opportunities, a solid cash injection, and more time with the ones you love doing what lights you up.

There’s a way to launch that will give you all the sales and none of the stress … if you can remember the one thing that everyone else forgets …


The problem is most people have focused on the scale part and NOT the relationship part.

Business has always been about relationships -- before the internet, tv, radio, and everything else, all that existed was one human trying to help another.

Even in the online space, we’re seeing a swing back to more connection, more depth, and more relationship building. And if you’ve been a human for any length of time (as you have your whole life), you probably already possess the smarts you need to build relationships with other humans.

Now all you need to know is how to leverage the tools and opportunities we all have at our fingertips online to effectively scale those relationships into sales that serve your audience.

And I’d love to show you exactly how to build scalable relationships for your best launch ever.

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The ONLY relationship-focused launch system designed to help you have a launch with all the sales, none of the stress, and not a cricket in sight

I’ve taken everything I’ve learned from raising multiple 7 figures for nonprofits and supporting clients through 5 and 6 figure launches with conversion rates as high as 11% and turned it into a step-by-step system to help you captivate, connect, and convert your audience with a scalable offer that transforms their life and yours.

Conversion with Compassion isn’t another pushy, sleazefest or one-piece-of-the-puzzle kind of course.

It’s an entire step-by-step, relationship marketing system that culminates with a high converting launch.

Yes, you’ll get the webinar, challenge, or video series outlines … and the sales page templates … but you’ll also get the exact process you need to grow your audience and nurture them into hot leads so more of them click the BUY NOW button when you finally open the doors.

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Attract New + Warm Leads FAST

I give you my secret strategies that give you instant authority and attract droves of new audience members that are already sold on your expertise to get upward momentum from their first day on your email list.

Create Content that Nurtures the Sale

I hand over the exact content topics and schedule you can use to turn those warm leads into hot prospects who believe that you are the only person they want to help them solve their biggest problems.

DIY Like a Pro with Templates, Swipe Files, and Simple Strategies

You don’t have to spend thousands to have your best launch ever. I’ve prepared templates, schedules, examples, and more to help you do it all and convert like crazy without spending any money you don’t want to.

Avoid Crickets with My Easy Product Validation Process

With a few quick clicks of a mouse, you can know exactly what’s on the mind of your audience so you position your program to sell because you’re solving your audience’s biggest problem. This empathy-driven, customer-centric process allows you to create a product and assets that won’t alienate your list.

“Kate is just great! Working with her is so easy and her ability to take our words and turn them into clear and beautiful sales pages and email sequences is so appreciated! We filled 20 spots in a group program thank (3).png

 Here’s How It All Breaks Down

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Module 01: Authority-Driven List Building

What if every person who got on your list was already pre-sold on the fact that you’re an expert? And what if you could get waves of new subscribers instead of the tortoise-paced game of SEO and Facebook group marketing?

In this module, I show you how to leverage the relationships and connections you already have and turn them into warm leads added to your list at an accelerated pace.

What You’ll Learn:

  • How to research and pitch to be featured on podcasts, blogs, and guest expert spots to get in front of hundreds or thousands of dream clients at one time

  • How to create a collaboration that builds your authority using micro-influencers that you probably already know

  • How to create an irresistible lead magnet and opt-in page to grow your email list with ease


Module 03: Content that Converts

Rome and relationships aren’t built in a day … so why do we expect people to buy the day they meet us? The human-centered approach is to take time to deliver real value that connects with your audience.

In this module, you’ll get the exact content marketing schedule, topics, and templates to make your audience ready to buy before you even have anything for sale.

What You’ll Learn:

  • How to use belief-shifting content to prime your audience while giving mega value

  • How to create content that holds their attention and builds their trust

  • How to train your audience to expect awesomeness in their inbox every week


Module 05: Systems that Sell

Getting the sale shouldn’t be hard and neither should getting paid. But miles of tech stand between you and your revenue.

In this module, you’ll learn the layers of systems you need to make selling and onboarding new customers easy.

What You’ll Learn:

  • How to write a drool-worthy sales page that has people hitting “buy now” fast

  • How to set up your sales, checkout, and thank you pages for a seamless buying experience

  • How to write an onboarding sequence that has your students or clients engaged from day one


Module 02: Cricket Free Launch Planning + Product Validation

Launching to crickets is almost everyone’s biggest fear, but it doesn’t have to be your reality if you know how to get into the minds of your audience.

In this module, I’ll teach you how to position your product to get results and how to plan the rest of your launch to ensure that you hit the right goals.

What You’ll Learn:

  • How to do simple market research to make sure your product will fly off the shelves

  • How to stand out from the competition and create your own corner of the market

  • How to set goals and plan every week leading to your launch to eliminate stress and create sales


Module 04: Lucrative Launch Triggers

Webinars, challenges, video series -- oh my! It’s hard to know where to start, what to avoid, and how to know which one will work best for you. But you don’t have to worry any longer.

In this module, I help you unpack exactly what makes a high converting launch trigger and how to leverage the most popular styles for your next launch.

What You’ll Learn:

  • How to create compelling content in your trigger that inspires people to buy

  • How and when to promote so you’re not speaking to an empty room

  • How to set it all up so there are no tech headaches in sight


Module 06: Stress-Free Open-Cart Strategies

The open cart period is the home stretch, and it shouldn’t be full of stress or wondering where in the world all your new customers are. Instead, you’ll learn what to do and say to keep the sales consistent.

In this module, you’ll get a 7-day promotion plan including emails swipe files, livestreams, and social media suggestions to turn browsers into buyers.

What You’ll Learn:

  • How to write emails that captivate your audience and skyrocket your clickthrough rates

  • How to promote and be present without being pushy and overcome objections for more sales

  • How to create a self-care plan to keep you healthy and positive as your launch rolls in


And in addition to the full curriculum, you get …

Templates, Worksheets, and Swipe Files so you’re never faced with writer’s block or unsure of how to implement the strategies you learn

Private Facebook Community for asking questions, personalized feedback, and ongoing encouragement

Monthly Q+A Calls to get your questions about the curriculum or your own launch answered by Kate + community

Lifetime Access to core curriculum and future updates so you are always on top of the latest launch strategies

Tech Tutorials on Request so you can set everything up without a glitch or a headache to get in the way

New Trainings Quarterly to help you make the most of your marketing and sales online (like Facebook Ads, turning your launch into an evergreen funnel, and more)


and i’ve got some bonuses to help you get bigger and faster results …

Bonus 1: First Launch Formula

Discover how to have an under-the-radar, beta launch for a new product to pre-sell an offer before you make it and create the cashflow to get your first big launch off the ground.

Bonus 2: Expanding Your Sales Potential with Affiliates

Guest Training with Kelly Morrison of Create Your Affiliate Program

Learn how to turn friends and students into affiliates to expand your audience and make more sales in your launch.

Bonus 3: How to Help Your Students Get Results

Guest Training with Tracy Sherriff, Instructional Designer

Uncover the secrets to creating engaging learning experiences that lead to true transformation for your students.


Here’s what you’re getting when you enroll today …

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Conversion with Compassion -- $3,600 Value

Templates, Tutorials, Q+A Calls, and Community -- $997 Value

First Launch Formula -- $147 Value

Expanding Your Sales Potential with Affiliates -- $197 Value

Help Your Students Get Results -- $197 Value

Total Value: $5,138

But when you enroll today you get access to everything for just $997 or 4 payments of $277 .

Earlybird Discount Expires In …


 Questions our top students ask before enrolling in Conversion with Compassion

How much time will it take to learn and implement?

Conversion with Compassion is a self-paced course. So it can be binged in a day or taken in a week a time. But each lesson is bite-sized to consume on a walk, lunch break, naptime, or whenever you have a spare moment. And the whole system is based on a 90 day launch process, so you don’t have to rush or burn yourself out to get results and can instead focus on your audience relationship.

The best part? The process you create with CWC can be repeated -- so you can create it once and use it over and over again (and even turn it evergreen to make sales on autopilot in the future). The time you invest now will give you your life back.

How do I do know it will work for me?

It’s hard to shake that cricket fear, isn’t it? Here’s the thing, if you’re dedicated to serving your people, then the cricket-free product validation process will help you know exactly what your audience is ready to buy tomorrow, and the whole process is designed to shift their beliefs and nurture them to the sale. You’ll know if your product will fly long before you open the doors, so you can launch with confidence.

Can’t I just skip straight to the evergreen funnel?

The question is really: do you have a proven sales process that you can replicate digitally? If your answer is yes, then go for it. It’ll take time, money, and extra apps and software, but it’s possible. But for most the answer is no, and that means you need to create a sales process that works. A launch is the best way to do that on a deadline, test in real time, and earn money to pay for your evergreen setup before you actually set it up.

I’ve got a checklist. Isn’t that enough?

Here’s the thing: a checklist tells you what to do. But just following steps without knowing what’s inside of them can leave you frustrated. The one thing no one teaches and actually matters more than the technical bits is the communication. Because communication builds the relationship. I give you my proven strategies, topics, templates, and examples to help you build revenue-generating relationships. In short, you’ll learn how to implement the checklist with ease and without feeling like a slimeball.

How much does it REALLY cost? Because I know a lot of courses that require thousands more $$$ to implement.

I created Conversion with Compassion because I was frustrated with everyone else’s basement level promises for conversion rates stacked alongside pricy strategies that I couldn’t afford and that didn’t really create long-term results. Businesses that are sustainable require depth, not width. And that’s why CWC will help you focus on conversion rates -- meaning you can do it organically, with a small audience, and you can repeat it over and over. So you actually need fewer sales to make your money back.

That means if you sell at $200 product, you only need to sell 5 to earn your money back, and with our high conversion rates, you only need 100 people on your list to do it. It’s easy if you know how, and it’ll pay for itself for years to come.

When do I get all the material?

CWC is a self-paced course. So you get all the core material on day one as well as the aforementioned bonuses: First Launch Formula, Expanding Sales Potential with Affiliates, and Help Your Students Get Results.

Can you remind me of everything I’m getting when I sign up today?

Here’s what you’re getting when you enroll today …

  • Conversion with Compassion -- $3,600 Value

  • Templates, Tutorials, Q+A Calls, and Community -- $997 Value

  • First Launch Formula -- $147 Value

  • Expanding Your Sales Potential with Affiliates -- $197 Value

  • Help Your Students Get Results -- $197 Value

Total Value: $5,138

But when you enroll today you get access to everything for just 4 Payments of $277 or 1 Payment of $997.

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You’re just getting started with creating a scalable program and you want to nail it the first time by using relationship-focused strategies that work and feel good in the process.

You’ve launched before but haven’t seen the results you really want and you don’t want to burn out the goodwill you’ve built with your list but you’re ready for higher conversions next time.

You know you’re an expert with knowledge to share that can change the lives of your audience if you just knew how to get that expertise in their hands so it can start their transformation.

You have no problem investing time now to learn these strategies and implement to build an intentional relationship with your people that will create scalable sales for years to come.

In fact, you’re already dedicating your time and energy to connecting and leading your audience with valuable content and have maybe even made sales with your services.

You care about your audience. You know that short-term, numbers-driven tactics are not how to build a sustainable business, but serving your people well is. So you want to create a deep relationship and an offer that truly transforms their circumstances.

You’re aware of the freedom that launching can bring you -- like substantial cashflow, higher expert status, a bigger audience, multiplied impact with your expertise, and more time to spend any way you want it because you’re not chained to your clients or computer anymore.

You’re ready to do the work and spend 90 days building + loving on your audience to create a high converting launch and a more sustainable business that supports your legacy.

Did you catch yourself nodding your head?

If you said yes to at least 5 of those, then I can’t wait to meet you inside Conversion with Compassion.